Monday, August 8, 2011
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"Desperate Housewives," "Grey's Anatomy" and "Gossip Girl," and more such deals are expected.
ReplyDeleteThis represents a lifeline for Hollywood studios who have struggled to make money in China due to persistent piracy and the country's quota system that limits the number of foreign movies screened in theatres to 20 per year.
"Major Hollywood studios have struggled to find a viable business model in the China market and cooperating with China's online video sites for paid viewing of their content finally gives them a way to make money here," said Mark Natkin, managing director of Beijing-based consultancy Marbridge Consulting.