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Wednesday, April 4, 2012

Latest China HearsayTrue Confusion: China Anti-counterfeiting Strategy of True Religion Puzzles MeI think with some brand owners, who are understandably frustrated with counterfeiters, there is a tendency sometimes to put some numbers up on the scoreboard, even if the entire exercise is meaningless. Such was my reaction to this story in the LA Times:Southern California designer jeans maker True Religion Apparel Inc. has won a $864-million court judgment against online Chinese counterfeiters, but actually getting that money will be a battle.The Vernon company, whose jeans can go for near...

Latest China HearsayTrue Confusion: China Anti-counterfeiting Strategy of True Religion Puzzles MeI think with some brand owners, who are understandably frustrated with counterfeiters, there is a tendency sometimes to put some numbers up on the scoreboard, even if the entire exercise is meaningless. Such was my reaction to this story in the LA Times:
Southern California designer jeans maker True Religion Apparel Inc. has won a $864-million court judgment against online Chinese counterfeiters, but actually getting that money will be a battle.
The Vernon company, whose jeans can go for near...

1 comment:

  1. Southern California designer jeans maker True Religion Apparel Inc. has won a $864-million court judgment against online Chinese counterfeiters, but actually getting that money will be a battle.

    ReplyDelete